The purpose of a film poster is used to advertise a film and it is a marketing product of a film. There may be several versions for one film, with variations in regards to size and content, also some posters are designed specifically for particular countries.
A film poster traditionally contains an image with text, however with the development of technology and software many film posters today have much more to them. The text usually contains the film title in large lettering and often the names of the main actors; it may also include a tag line, the name of the director, names of characters, the release date and the credit block.
It is apparent that certain forms and conventions are applied to all film posters. The major forms and conventions of film posters could include: a large title which attracts the eye, bold colours which stand out from the background, intriguing picture which would attract viewers to the film, persuasive language which might persuade the viewers to go and see the film, using the main character's name for promotion, and the certification will either to ensure that the right type of people are watching the film. An example of how different types of film (e.g. comedy, horror) poster use these forms and conventions to attract a certain type of person (e.g. teenagers, horror fans) would be a really scary horror film, which will use eerie images in order to appeal to horror fans. A successful film poster will accomplish attracting the target audience and persuade them to come and watch the film.
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